Whenever I am ready to write my color report for the season, I always turn to Pantone. As a buyer, despite my concerted effort to not buy according to my own preferences but according to my customer’s wants and needs, my own color bias and regional biases are hard to overcome. As a mountain west girl, we tend to gravitate towards earthy colors and shy away from bold colors. Maybe it is because we like to blend into our landscape rather than stand out against it.

Whenever I am ready to write my color report for the season, I always turn to Pantone. As a buyer, despite my concerted effort to not buy according to my own preferences but according to my customer’s wants and needs, my own color bias and regional biases are hard to overcome. As a mountain west girl, we tend to gravitate towards earthy colors and shy away from bold colors. Maybe it is because we like to blend into our landscape rather than stand out against it.

According to Pantone, this season’s colors “support our need for nurturing and tactility, as well as a calm and restorative space, fulfilling our yearning for comfort. Concurrently, the colors also illustrate our need to break free of restraint and embrace the joy of being alive through super bright hues expressing energy boosting vitality and the celebration of life.” In other words, on the heels of pandemic and our lives being turned upside down, we are simultaneously seeking nurture and freedom. We need to be re-assured that calm is on the horizon while at the same time want to let all that pent up angst out.

While my experience of the pandemic in Wyoming is very different from that of readers from other places in the country and world, I can completely relate to this juxtaposition of desires. So many things have changed since the worst of the Covid pandemic hit the United States and world; we are still dealing with the ramifications in shortages, shipping delays, increased prices, and the like. We are adjusting to a new normal, and this somewhat chaotic experience makes us want colors that sooth our nerves. I see that

reflected the most in the core classic colors for the season. From soft and soothing cream, blush and grey and always stable black to earthy green, these key colors exude calm and predictability. They are easy to pair and soothing to the psyche. Grey works with burgundy, pink, blues, black, white, yellow, lavender, and many greens. Ivory is a great staple to pair with browns, rusts, earthy greens, black, and ocean blues. Blush and green are nurturing colors that feel soft and soothing.

But, not to be outdone, this season’s palate offers some bold colors that are meant to grab attention. Orange, mustard, pink and teal all add a punch of color to any look. Here in Wyoming, we might choose to use these colors in our accessories or mixed with other hues in prints.

My store has a plethora of the earthy rusts, reds and greens so popular this season. Again, these colors offer a boldness that still fits in with our evergreen trees and fall aspen leaves. I also love the mountain lake blues that are predominant and are so pretty paired with grey. It is easy to add a pop of mustard into this color palate as well while still not going overboard with color.

If you’d like to see some examples of these colors and how we interpret them here in Wyoming, you can watch my Wednesday Wardrobing video at 7 p.m. MST or catch the replay anytime in our VIP Facebook Group. You can watch that video here: https://www.facebook.com/events/579048177328422