Behind The Scenes: Treska

After being a women’s clothing store manager and owner for eighteen years, I was so excited to get to see the behind the scenes process of one of my favorite jewelry vendors – Treska.  On a recent buying trip to Dallas, Texas, my mom and I had the opportunity to tour Treska’s warehouse and get an up close perspective on the jewelry making process.  We also got to shop straight from the warehouse shelves – we were like two kids in a candy store!

The process Treska goes through to design their jewelry is meticulous and time consuming.  First they begin with inspiration.  I found this inspiration board outside the bathroom (probably because that is the place everyone would see it multiple times a day).  It was such a great example of how an idea blooms into something tangible.  Take a close look at the items included on the board.    IMG_4192You can see how it represents themes, colors and textures for a group of jewelry. This particular design is playing off earthy wood textures and the soft tans and pinks in sea shells.  What a beautiful combination that represents the soft pinks and neutrals so popular in fashion right now.   It also appears this group might have some feather accents as well.  Won’t it be fun to see the finished jewelry that arises from this inspiration board?

Even more fun than the board was meeting Treska’s chief designer.  She was a Bohemain mama, dressed in colorful cottons and a graphic tank and seemed right at home in a jewelry design office.  IMG_4207She took the time to show us some of the pieces they were currently working on and how every necklace begins in a box as a conglomeration of colors and textures that are then formed into a unique necklace.  IMG_4210

While we were in the design room, we also got to see a Treska employee doing appoxy on some pieces.  This process requires hand painting metal pieces with a cue tip to create a patina look.  As you can see in the picture, each one is done by hand.  IMG_4206

Once a design is finalized, two master copies are made.  One is then sent to China where Treska has their necklaces assembled.  A production sample is sent back, approved by Treska, and then that sample is used by the Chinese to make the individual necklaces which are then shipped to the United States.  It’s quite a lengthy process requiring Treska’s designers to work ahead.  While we were there, they were working on Spring 2018.

Outside the air conditioned design room, the warehouse sprawled.  There were rows and rows of shelves with boxes of beads and bobbles.  Readers,  I am telling you, there were hundreds of thousands of beads.  It was mind boggling.

As we made our way back, we came to more shelves with completed necklaces available for sale.  This is where all the fun began!  Up and down the isles we wandered, grabbing necklaces, earrings, and a few bracelets of beautiful Treska jewelry.  IMG_4194

In the end, we came home with a whole bag full of Treska priced with a special discount just for you!  It is out and on the floor, so you will want to hurry in to get the best selection! IMG_4258

Purse Fetish? Let Me Count The Ways!

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I love handbags!  If you think about it, a purse is a girl’s best friend.  What else do you have with you wherever you go that can always be counted on to have everything you need right when you need it?   A quick inventory of my purse demonstrates my point. Wallet, hand gel, brush, hair spray, makeup, Tylenol, allergy medicine, planner, tissue, sunglasses…no wonder my kids and husband are always asking me to produce what they need out of my magic bag.

I’m an organization freak, so my handbag either needs to have compartments or I use various small bags to keep everything handy.  I love it when my handbags have a key finder (long cord attached to the side of your purse that attaches to your keys), since keys are notorious for hiding so well you have to take everything out to find them.  A key finder allows you to just find the cord and then run your hand along it until, eureka, your keys are at the end.  Ingenious.

Another essential for me (and every other woman I know) is a handy cell phone pocket so you can get to your phone before it stops ringing.  Since my world is on my phone, I need to be able to find it…FAST!

Aside from those few necessities, I choose a handbag based upon what makes my heart sing.  If I am going to carry it every where I go for at least six months at a time,  I want to love looking at it.  I move in phases between carrying neutral purses that go with everything to carrying a handbag that is truly eye catching and makes a statement.  My go to statement purse is Anuschka.

My mom and I discovered this brand exactly the way every woman should discover a purse…we saw another woman carrying one, and after we had oohed and awed over it, asked her the name of the brand.  We have been selling these little beauties ever since. And when I say selling, let me just tell you that we have already sold 30 this year.  At an average price of $150 to $400 in a town of 55,000, that is no small accomplishment.  But the reason they sell so well is because they are truly the perfect combination of beauty and function.

Let me explain.  First of all, they are hand painted with beautiful designs in everything from landscapes and florals, to abstracts and nature.  After 12 to 18 months of use, a print is retired. Once this happens, it is never used again.  At this point, your handbag becomes wearable art. No one will ever be able to get your specific handbag again. Second, the leather is second to none.  It just gets softer and softer over time, making you want to hug it just to appreciate the utterly smooth lusciousness.  No kidding.  But my favorite thing about Anuschka is the attention to detail on the inside of the purse.  These handbags have the most well thought out insides of any purse line I have used or seen. The pockets are well placed and appropriately sized, making them utterly useful.  Often, Anuschka will add built in wallets and divider pockets that appeal to type A personalities like mine.  And, especially in their larger bags, they throw in little extras like coordinating make up bags and sun-glass cases.

Believe me, this is a purse to have a fetish over.  Just ask any Anuschka purse owner you know.