As a brick and mortar business of 45 years, we’ve only recently added an online store to our mix of offerings. Today, I am writing this blog post amidst the Covid19 outbreak, and we are having to get creative to still reach you, our customer, in order to allow you to shop while still protecting yourself. Many of you have shopped with our stores for years and prefer an in store experience because we have always offered knowledgeable staff and excellent customer service. And, frankly, its just nicer to shop face to face, especially when you are shopping with a local store where the owner is almost always in.
You may be unfamiliar with all of the ways you can shop from us that don’t require you to leave you home. I wanted to take a minute today to write this blog post for you who fall into that category. Maybe you are a Boomer and uncomfortable with online shopping or perhaps you just didn’t know we have added an online store to our business. So, let me tell you what we are doing to help you out.
Many Boomers are on Facebook and love it for the way it helps them keep in touch with their families. Facebook is also a great platform for “virtual shopping.” If you are unfamiliar with this term, it essentially means watching a live or pre-recorded video on your favorite business’s Facebook page where the owner or staff member shows you items that are available for purchase and includes the sizes and prices. Virtual shopping can be almost as good as going into the store because it allows us to tell you about the product….how it fits, what the fabric feels like, what the washing instructions are, and show you, via video, any details like embellishments or embroidery. You likely know how your favorite brands fit, and this allows you to buy an item without trying it on with more confidence. Video does a good job of representing the color and texture of the fabric, so there are few surprises.
In response to the outbreak, Fashion Crossroads is offering regular virtual shopping videos on our Fashion Crossroads Fashionistas VIP Group Page (to join, just click this link.” The reason we chose our group page to host these videos is because as you watch the video while its happening, you are able to type in the comments any questions you may have. For example, you may want to know what we have that matches an item. While I am doing the video, I can see your comments and answer them right then. You also can take that opportunity to let us know you would like to purchase the item so we can set it aside for you. The transaction can be easily completed over the phone and then we can ship the item to you or you can use our alley way pick-up, and we will hand deliver it to your car. We ship all orders over $100 for free. We pre-schedule most of these videos so you can know when to tune in. For example, we are doing a Wednesday Wardrobing video each Wednesday night at 6 p.m. that focuses on new arrivals. Click this link to see our latest video on the new Sympli arrivals, as an example.
Another opportunity for shopping remotely is using our online store at www.fashioncrossroadsinc.com. One thing that we do differently is that I do most of the modelling. The reason for this is so you can see the items on a real person and have more confidence in how an item will fit. I am not 6 foot tall and a size 2. I am 5’3 and a size 6-8. Hopefully, you can relate to me a little better than to a professional model. We also shoot multiple product images and close-ups so you can get an accurate sense of what you are buying.
We have tried to make your online shopping experience as easy as possible. When you get onto our website, you will see a menu at the top listing several categories like “tops” and “bottoms.” If you click on these menu items, you will be shown all the tops and bottoms we have available on our online store. If you scroll down a little on the homepage, you will see our “featured collections.” These are organized by brand or style to help narrow down the choices for you. Once you click on an item, you will see all of the photos we have taken of that item as well as a detailed description of it that includes information about the item and how it fits and feels. We also include styling information to help you choose matches so you can create an outfit. We then tell you what our customers love about the brand and any specifics you need to know. Last we include the fabric content and washing instructions. You will also see the sizes available.
If you aren’t familiar with online shopping, let me take a minute to explain the checkout process you can expect…don’t worry, it is easy. From the item screen, just click on the button “Add it to your Cart,” you will be taken to a shopping cart page that will tell you the total before shipping and also offer you our payment program through Sezzle that allows you to pay in 4 installments that are interest free and still get your items shipped right away. It will calculate your payment amount for you, so you know exactly what to expect. To make your purchase, click the button labeled “Check Out,” and you will be taken to a page where you enter your contact information and have the opportunity to apply any discount codes like our current STUCKINSIDE promotion that gets you 20% off a purchase of $100 or more. To get your discount, just type the word STUCKINSIDE in all caps into the box labeled “Gift Card or Discount Code.” Next just click the button that says “Continue to Shipping.” Our website will calculate the shipping and taxes for you. Orders over $100 ship free. Next click the “Continue to Payment” button and you will be taken to a screen where you can enter your credit card information or choose our payment plan through Sezzle. Last, just click the button labeled “Pay Now.” That’s it. We will receive a notification here at the store that an order has been placed, and if it is within our regular business hours, we will start packing it right away. Often times, we ship out the same day. And, as an extra precaution, every outgoing package will be sanitized before it leaves the store.
It is still us helping you. I am modeling the clothes and am the one writing the product descriptions. It is Elizabeth or I that pull your order and pack them. Every step of the process goes through our hands. We will even write you a personal thank you note so you know who packed your order and that we appreciate your business. If at any point in the process you have questions, don’t hesitate to call us at 307-237-9221 and we can answer your product questions or help you with the ordering process. When you order online from us, you have 30 days to return the item either by mail or bring it into the store. This gives you plenty of time to receive the item and make sure it is exactly what you want. If you have a Rewards Card with us, just let me know that in the notes with your order, and I will be sure to apply your points for your order onto your Rewards account.
So you see, it’s still shopping with Fashion Crossroads…just in a slightly different way! I encourage you to give one or both of these shopping methods a try. This crises shall pass, and when it does weddings, graduations, trips and much more pleasant things will all be waiting for you. There is no need to have to wait until them to get prepared!