Small businesses are the heartbeat of any local economy, playing a crucial role in creating vibrant communities. According to the U.S. Small Business Administration, small businesses account for 44% of U.S. economic activity and create two out of three net new jobs. These businesses are not just a source of unique products and personalized services; they are also key drivers of local growth.

For every dollar spent at a small business, approximately 67 cents stays within the local community. This money circulates as small business owners use their earnings to pay employees, purchase local goods, and support other local businesses. Additionally, small businesses donate 250% more to local non-profits and community causes than large corporations, further reinforcing their integral role in supporting the community.

Did you know that nationally, small businesses are responsible for providing over half of all new jobs? To put this in perspective, in the last twenty five years, small businesses have been responsible for 66% of the country’s new jobs. In addition to reducing unemployment rates, small businesses produce 44% of our nations Gross Domestic Product.

When you shop at a small business like Fashion Crossroads, you’re not just purchasing a product—you’re helping to keep our local economy strong. Beyond shopping, there are several impactful ways you can support small businesses:

1. Leave a Google Review: Positive reviews can boost a small business’s online visibility and credibility, attracting new customers. Statistics show that 93% of consumers read online reviews before making a purchase, so your review can make a significant difference.
2. Share on Social Media: Social media is a powerful tool for small businesses. Sharing posts from your favorite local stores helps increase their reach and can introduce them to new customers. A study by BigCommerce found that 30% of online shoppers are likely to purchase from a business they first learned about on social media.
3. Engage with Their Content: Liking, commenting, and sharing content not only supports the business but also helps them appear more frequently in others’ social media feeds, increasing their chances of being discovered by new customers.
4. Attend Events: Whether in-person or online, attending events hosted by small businesses supports them directly and gives you a chance to connect with your community. It’s also a great way to learn more about the products and services they offer.
5. Sign Up for Emails: Staying informed about sales, new arrivals, and special events by subscribing to newsletters helps businesses keep in touch with their customer base and can lead to exclusive deals for you.

Tonight, I’ll be discussing the significant impact small businesses have on our community during my Wednesday Wardrobing live vlog at 6 p.m. MST on Facebook and Instagram. We’ll explore how supporting small businesses can help our local economy thrive and how you can play a part in it. If you can’t join live, the replay will be available on our YouTube channel. Remember, supporting small businesses is more than just a transaction—it’s about keeping our community strong and resilient. Let’s work together to make a difference!

For my November Wednesday Wardrobing Live Video and Blog series, I have been covering gift guides for the hard to buy for people on your holiday list. From the sentimental, to the pragmatist, to the naturalist, these gift guides will not only help you understand what to buy, but they will also give you some options in a variety of price ranges.

Last week, I focused on Sentimental Gifts For The Tenderhearted. The gifts I choose to include in this gift guide have that “ahh, you are so sweet” factor that the sentimental among us will love. If you have one of these dear hearts on your list, you definitely need to check out last week’s blog post which I have linked for you above. You can also see my live video on this topic on my YouTube channel here. Additionally, I modeled some of these gift suggestions in our Live Sale last Saturday and created a collection of some of these gift ideas here.

This week, I am focusing on Bougie Gifts For the Diva. If you have a diva in your family or on your gift list, you already know it. While a true diva is a bit self-important, we can have a bit of diva in us without being an unpleasant person. At her core, a diva is a lover of luxury. This DOES NOT mean she is snobby; it simply means that she appreciates the finer things. Most divas I know, me included, would rather have one really nice thing than ten cheap things. Thus, when you are buying for a diva, buy the best quality gift you can afford.

Five Tips for Buying For A Diva:

1. She loves luxury fabrics: Diva’s can spot a fake, so don’t even go there. These gals love the real deal, so splurge on leather, suede, Cashmere, Wool, 100% Cotton, etc. If you are buying sheets, buy the highest thread count you can afford. If you are buying a cotton top, buy the best quality Cotton available. If you are buying leather, buy the best quality leather you can afford. I think you get my point. Your diva will not only be able to tell the difference, she will appreciate the higher quality that you chose for her.
2. She is particular about how she look so buy the brands she loves: Divas are as meticulous with themselves as they are with others, so don’t go out on a limb. She likely already has a whole host of brands that she buys from again and again. Stick to the brands you know she already loves because how they fit makes her feel great. More than likely, the brands she loves are more expensive because higher quality brands just fit better. The fabric is better; the construction is better; the styling is better. You get my drift. I always encourage my customers, and especially my divas, to choose their own gifts and then put them on layaway. That way, they can send their spouse or significant other in to buy items off of layaway. Family members and friends can spend what they like and have the confidence to know their diva loved one is going to be overjoyed with the gift.
3. She appreciates quality: Not all goods are created equal, and a diva can find the flaws. Divas will notice little details like the fact that the handbag you bought has genuine brass zippers and hardware. She will notice the fact that the plaids on those pants match up at the seam. She will notice the extra little details that better brands take time to perfect like trim, seams, buttons, lining, etc.
4. She likes to take care of her high quality items: Divas are great people to buy nice things for because they will take good care of those things. She will want all the accessories she needs to keep her quality items in tip top shape. She will want the suggested leather conditioner for the purse you bought her. She will want a great jewelry cleaner to keep her jewelry sparkly and beautiful. She will appreciate that the high quality handbag you chose comes with a dust cover. She will want the conditioning spray for the hand painted item your purchased.
5. Divas like a complete look: Your diva doesn’t stop with her clothes when she puts an outfit together. She will want the whole and complete look, including the shoes, jewelry, and handbag, to match. Thus, buying high quality accessories to match what she already has in her closet is a great choice. For example, if you notice she has a lot of red in her closet, buying a red handbag would be a thoughtful gift that will help her get that complete look. Likewise, buying a piece of jewelry that she can use multiple ways is also a good choice. I always recommend our Myka line because it is convertible and she can pair the pendants and chains up according to the outfit she is wearing that day. Another example would be buying a nice genuine leather jacket or belt that she can pair up with things she already owns.

Hopefully, these five tips have given you some ideas about what to buy for the diva in your life. If you want more information on this topic, watch my live Wednesday Wardrobing video tonight at 6 p.m. MST. You can see that on my Facebook Business Page. I will also be featuring my collection of gifts for the diva during my Saturday Live Sale on Saturday at 9 a.m. MST.

With each season comes a new color palate, new fabrics, and new styles to be excited about. For my September Wednesday Wardrobing series, I will be covering all of the color, fabric, and style trends for Fall 2023 every Wednesday night at 6 p.m. MST on my Facebook Business Page. Each live video will have an accompanying blog post, but in the video, I will show you examples of the colors, fabrics and styles I am highlighting for the week.

To begin with, let’s talk color:

With over twenty-five years in the business of fashion and helping women dress their best, I have seen a lot of color palates come and go. This year’s palate has a great balance between warm and cool colors, offering something for every skin tone. I also love the the juxtaposition of the deep and earthy Fiery Brick with the bright and cheerful Blue Atoll. The pop of of Sharp Green also adds a playful touch to this color palate and signals a cheerier disposition than those of the previous few years. Life is returning to normal again; people are travelling, and this palate demonstrates the hope found in the promise of adventure.

This is how Pantone puts it in their color report:

“The free-spirited assemblage of colour featured in London Fashion Week Autumn/Winter 2023/2024 abolish limitations and propel us into novel realms. Reflecting a focus on unique personalisation and our desire to break free, this season’s colours rejoice in individuality and creativity, blending our need for vibrant, joyful colour that actively vies for attention with essential, yet refined subtle timeless tones. Celebrating a sense of freedom, spontaneous colour expressions, and unorthodox colour pairings, these chosen colours expand our understanding of colour, driving us toward a new openness and promoting a message to stay true to oneself.” (https://www.pantone.com/articles/fashion-color-trend-report/london-fashion-week-autumn-winter-2023-2024/)

As a boutique owner with a Wyoming storefront, I tend to gravitate to the earthier, more neutral colors, as sometimes we feel a little conspicuous in bright and bold colors here in the West. However, in my own store, I am loving seeing touches of bright Kelly Green and Fuchsia being used to pop black and white as well as weighty currants and eggplants. We love our blues so, I am also excited about the mix of soft and bright options this season, as they are so easily paired with denim ,and we love that too!! The soft peaches and peachy pinks are a welcome addition to the color palate, as they pair back with olive green.

Watch my Live Video tonight for some examples of these colors and how to pair them.

In The Fine Art of Dressing, by Margaux Tartarotti, the author uses a rather creative way to talk about dressing your body type by comparing the most common shapes to classic masters. For example, she calls the pear shaped figure a Modigliani because of the artist’s propensity toward drawing portraits of women with narrow shoulders and full hips, butt and thighs. I love her approach because it underscores how the prevailing view of beauty has changed over the centuries and continues to change. Just consider the modern trend of implants to create a larger, lifted and rounder buttocks. Having just come from Las Vegas, I can tell you that bodycon, short for body-confidence, is a true trend. Figure hugging and curve showing dresses were everywhere. Our different shapes and sizes are what makes us uniquely beautiful.

In this blog post, the second in my Dressing Your Body Type Series, I will cover the first thee of six body styles and talk about ways to work with that figure type for the most flattering looks. This is not about covering up what one might see as a deficit, but instead it is about balancing out your figure in the most advantageous way. If you missed Part I: The Fundamentals, take a moment to read that now. You can also watch my video on this topic on my YouTube page. Watch that here: https://youtu.be/U_yiCAkyHdg

Pear Shaped: Defined by a small neck; narrow, sloped shoulders; a small bust; a defined waist; and full hips and thighs

Key Figure Balancing Actions: Draw attention to the upper part of your body with color and style. Add width to your shoulders with shoulder pads to even out the shoulder/hip ratio. Accent without cinching your waist. Draw attention away from your hips and thighs.

Ways to do this:

1. Make sure your bottoms do not fit too close to your hips and thighs and choose pencil skirts that get slimmer toward your calves to avoid looking like a box. Choose either firm, lined and tailored fabrics or soft and flowy fabrics with a nice drape, avoiding lightweight or inexpensive fabrics.
2. Wear shoulder pads and choose tailored tops that use darts to point toward a waist without clinging to it. Avoid cinching the waist because it will only emphasize your bottom curves. Have your tops hit below the hip line if you are tall and at or above the hip bone if you are shorter.
3. Choose darker, neutral colors for your bottom.
4. Choose wider necklines like boatnecks and Cowel necklines that can be worn over the shoulder to give the illusion of broader shoulders and draw attention away from sloping shoulders. Avoid drop shoulders.
5. Avoid large tote handbags or crossbody bags that hang right at the widest part of your body. Choose instead a shoulder bag that sits higher up on your frame.
6. Use accessories and colors that will draw the eye to your slender neck and face.

Best styles to choose from: empire waist dresses and tops; 3/4 length jackets or tops with a short, tapered skirt; tops that hit at your hipbone; cinched waist under a 3/4 or long vest.

Here are some other examples of good styles from our Boho Chic Collection. Notice the empire waist top on the right with the full bodice to allow room for a fuller hip paired up with a narrow bottom. In the middle is a good example of a 3/4 length cardigan. A good idea for this look would be to belt the tee underneath to “hint” at your waist without cinching it. On the left is a good example of a longer, maxi style jacket in a draped fabric with a top that falls at the low hip, paired up with a narrow bottom.

Diamond Shape: Defined by slim shoulders, small bust, thick waist, full hips and thighs

Key Figure Balancing Actions: Focus attention on your torso, above your waist. Balance your shoulder and hip ratio. Draw attention away from your lower body.

Key Action Steps:

1. Elastic waists are your friend. Choose tapered cuts that narrow toward your lower leg to avoid a boxy look. Avoid maxi lengths. Avoid wide bottoms like palazzo pants.
2. Wear shoulder pads. Choose tops that are fitted over your bust but then flare out starting at the middle of your rib cage, giving you the extra room you need for your waist.
3. Jacket hemlines should hit below the broadest part of your hips. Be sure they don’t pull across this area
4. Wear dark or neutral bottoms
5. Accent your slim torso with colors that flatter your skin tone. If you aren’t sure what are your best colors, watch my video series on Determining Your Best Color Palate
6. Avoid stiff fabrics and opt for softer fabrics with a nice drape and also avoid bottom details that add girth like pockets that stand out
7. Choose neckline details like boatnecks and Cowl necks to balance your shoulders and your hips
8. Avoid handbags that sit at your hips and choose shoulder bags instead.

Best styles to choose from: Empire waist dresses; longer tops with narrow bottoms; trapezoid dresses; long, layered vests; and jackets with narrow bottoms.

Here are some good styles from our Sympli Spring 2023 Collection. On the left, our Pleat Hem Tank Dress is a great example of a dress that hints at a waist without cinching and also narrows at the bottom. The look in the middle is a longer, tunic length top that falls well below the widest part of a Diamond Shaped body with narrow but flowy pants. On the right, we have again chosen a tunic length top and a legging to accentuate narrow legs. We also love the fabric in our Sympli line, as it is the perfect weighted travel knit that drapes rather than clings. We also like these small handbags from HOBO for this body type as well.

Round Shape: Defined by a fuller neck, larger bust, wide rib cage, rounded back, larger tummy, and narrow hips leading into slender legs.

Key Figure Balancing Actions: Use Part I: The Fundamentals to make your neck look slimmer and longer. Draw attention away from your round middle. Bring balance to your upper and lower torso. Draw attention to your slender legs.

Key Action Steps:

1. Focus on straight skirts as opposed to full skirts to draw attention to your lower hips and legs, and choose pants that have a straight or narrow leg.
2. Choose fabrics that drape rather than those that are stiff or clingy. Avoid fitted tops. Your jackets should be long enough to cover your round middle and stop just at the top of where your hips and legs narrow.
3. Choose shapes like dolman, raglan, and kimono sleeves that will give you extra room for your arms and bust. Over blouses are a great choice too.
4. Draw attention to your lower body with color and prints and downplay your upper body with neutrals and darker colors.
5. Larger busted women should wear larger prints to help balance your figure. If you want to wear a brighter color for your top, just downplay it with a neutral jacket.
6. Use the optical illusion of the diagonal line that we discussed in Part I to visually slim and elongate your neckline
7. Choose a handbag that hangs at your lower hip. Avoid shoulder bags and backpacks that will add extra girth to your torso
8. No belts for this figure type and make sure accessories create a vertical and not horizontal line (long scarves and necklaces). Don’t let scarves or necklaces hit right at the fullest part of your bust.

Best Styles To Choose From: Tunics and narrow skirts, especially those that show off your legs; longer tops with Bermuda shorts or slim cropped pants; flowy jackets over monochromatic outfits.

Below are some good styles from our Spring 2023 Sympli Collection. On the left, is a great longer jacket paired over a tunic length, sleeveless top. The monochromatic tops help minimize the upper torso and the pants narrow at the bottom to emphasize a slender leg. In the middle, the flowy jacket is paired over a tunic length top and matched to a narrow bottom to accentuate the legs. On the right, the eye is drawn to the lighter colored bottom and the cropped length that shows off the legs while the longer jacket and top draw attention away from the upper torso.

To join me in a live discussion of this topic with examples from my store of styles that work with each body type, watch my Wednesday Wardrobing Live Video tonight at 6 p.m. You will need to ask to join our VIP Facebook Group to watch live so do it a little before the video start time. If that time doesn’t work for you, you can catch the video on my YouTube Page.

Happy Dressing Your Body Type!!

April came in with a bang here in Wyoming. We had a record breaking snow storm to top off our record breaking winter!! With 27 inches of snow on the ground and piled up in the middle of the streets, it is hard to think about Spring and Summer, but I know in just a few days the sun will be shining again.

Dressing your body type is important year round, but I think we give it more credence in the summer months when more of our bodies are exposed. Winter allows us to hide, after all, sweaters are just blankets you wear to work. But when the summer months come, hiding in our clothing is not an option. So, for this month’s Wednesday Wardrobing Videos and Blog Posts, I am going to do a four part Dressing Your Body Type series. You can watch my live videos in our Facebook VIP Group at 6 p.m. MST. I will post this blog first, so it will give you a chance to read the blog and then watch the video. If you miss the live video, you can also check it out on my YouTube page.

Part I: April 5th at 6 p.m.: The Fundamentals

Part II: April 12th at 6 p.m.: Pear, Diamond and Round

Part III: April 19th at 6 p.m.: Hourglass, Inverted Triangle, and Straight/Rectangle

Part IV: April 26th at 6 p.m.: Dealing With Problem Areas

Tonight, we will be talking about the fundamentals of color value, optical illusions and fabrics and how they relate to making the most slimming clothing choices.

The first of these is Color Value. If you watched my March Wednesday Wardrobing Series on Determining Your Color Palate or followed my blog posts, you will know that value refers to the lightness or darkness of a color When you are considering value in determining your best color palate, you consider your skin tone, hair tone and eye color. Value can be simplified into light and dark or looked at more completely as on a scale from one to five, with one being the lightest and five being the darkest. When you are considering value in clothing, you are focused on the lightness or darkness of a clothing item. This is important because lighter values will draw your attention while darker values will recede. Thus, when you are dressing your body, you want to put lighter color values on parts you want to draw attention to and darker color values on parts you want to draw less attention to.

Second, we need to consider Visual Illusions.

Vertical Lines: As you have probably been told, vertical lines tend to lengthen. They are best for a shorter figure or to slim a wider figure. This truth has been misunderstood by many to lead them to always avoid horizontal stripes. That is a shame because regularly spaced horizontal lines that are narrow also have a slimming effect. What you want to avoid are large, thick horizontal stripes.

Diagonal Lines. The steeper a diagonal line is, the more slimming it will be. A deep v neckline, then, will be more slimming than a shallow v neck. Also, a deeper curved crew neck will be more slimming than a shallow curve.

Horizontal Divisions. You have probably heard that monochromatic outfits (all the same color) are the most slimming for any body type. When you start combining colors, there are few concepts to consider. Uneven horizontal divisions are more slimming than a horizontal division in the middle. Thus, it is more slimming to divide your body with an empire waist or wear a long jacket over a mini skirt,than it is to divide your body at the waist, placing one color on top and one on the bottom.

Background Colors: If you place a light white dot on a black circle and compare it to a black dot on a white circle, you will notice that the darker dot will recede and look smaller than the white dot. This is important when considering prints. A dark background with a light print will draw more attention and seem bigger than a light background with a dark print.

Third, we need to consider Fabric Textures.

Fabric is everything when you are looking for a flattering fit. The weight and drape of the fabric is what will make or break the shape of a garment on your body. Light fabrics tend to show your figure flaws, while heavy fabrics do a better job of draping instead of clinging. Also important is the stiffness of a fabric. Softer fabrics will lay against the body while stiffer fabrics will stand out from the body. The stiffer fabrics tend to add extra visual weight. Some things to consider in choosing fabrics:

1. You get what you pay for. Better quality fabrics hold their shape longer.
2. When you layer two different fabrics with two different weights, put the heavier fabric on top
3. You can jazz up a monochromatic outfit by combining textures: smooth and rough, matte and shiny
4. Shiny fabrics will add weight
5. Loose looks work best with a draped fabric while tailored styles work better with thicker fabric
6. If going for an oversized trend, choose soft and drapy fabrics over heavy fabrics.
7. Accentuate your curves and hide your budges.

These concepts will build the foundation of the rest of our discussions about dressing your body type! See you next Wednesday at 6 p.m. MST.